Higher Goals Categories

The categories in Higher Goals are:

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New for 2021

Infographics — A compilation of imagery, charts and minimal text that presents an engaging visual to communicate an overview of a topic quickly and clearly.

Podcast — An audio program presented as a broadcast version of editorial content.

Photography Use (Digital) — The use of photography for an online publication or website as a whole. (The current Photography Use category had been restricted to print members only. This is an additional category for digital members only.)

Entries for material published/broadcast in 2020 may be submitted into the 2021 contest.


Editorial

401 Article Series: Multiple original articles on a topic from two or more consecutive issues (not a regular column or feature). Maximum 5,000 words combined.

Judging Criteria: Originality of treatment | Thoroughness of coverage | Cohesiveness across editions | Effective development of idea | Writing style

402 Biblical Exposition: Any original article with the biblical or theological treatment of a doctrine or Scripture passage.

Judging Criteria: Cogency of arguments | Clarity | Writing style | Significance | Effective treatment of ideas

403 Critical Review: An original review of book(s), video and movies, drama, music and concerts or other media.

Judging Criteria: Informs about subject | Critical perceptivity | Validity of reviewer criteria | Writing style | Reviewer's subjective response

404 Department: Regular section with a recurring title, with one or more writers. Submit from two consecutive issues. Maximum 5,000 words combined.

Judging Criteria: Writing style | Fit with publication purpose | Appeal to intended audience | Originality of treatment | Takeaway value for reader

405 Devotional: An original inspirational biblical or spiritual piece to aid spiritual growth, with application. May be part of a series.

Judging Criteria: Writing style | Effective development of ideas | Appeal to intended audience | Originality of treatment | Takeaway value for reader

406 Editorial: Any opinion piece written by an editorial staff member.

Judging Criteria: Timeliness of issue | Breadth of appeal to audience | Clarity | Cogency of arguments | Writing style

407 Evangelism: An original article to Christians meant to help believers learn to share the gospel more effectively.

Judging Criteria: Faithfulness to Gospel | Cultural relevance | Practicality/usefulness | Clarity of writing | Motivational effectiveness

408 Fiction: An original short story (including a parable).

Judging Criteria: Believable characters | Believable conflict | Credible resolution | Quality of writing | Takeaway value for reader

409 First-Person Article: Autobiographical account.

Judging Criteria: Idea (timeliness, appeal) | Sincerity and believability | Writing style | Takeaway value for reader | Dramatic quality

410 Freelance Article: Articles in this category must be entered by a freelance writer who is an EPA Associate member. The article must have appeared in an EPA member publication or, if published in a non-EPA publication, it must have a faith-relevant theme. (Publication members are not eligible to enter this category.)

Judging Criteria: Idea (timeliness, appeal) | Sincerity and believability | Writing style | Takeaway value for reader | Dramatic quality

411 General Article – Short: Any original nonfiction article with a word count of 900 or less.

Judging Criteria: Idea (timeliness, appeal) | Sincerity and believability | Writing style | Takeaway value for reader | Dramatic quality

412 General Article – Intermediate: Any original nonfiction article with a word count between 901 and 1,600.

Judging Criteria: Idea (timeliness, appeal) | Sincerity and believability | Writing style | Takeaway value for reader | Dramatic quality

413 General Article – Long: Any original nonfiction article with a word count between 1,601 and 3,500.

Judging Criteria: Idea (timeliness, appeal) | Sincerity and believability | Writing style | Takeaway value for reader | Dramatic quality

414 Humorous: An original fiction or nonfiction article or editorial using humor to communicate.

Judging Criteria: Perception shown | Imagination | Phrasing | Impact | Effectiveness of humor

415 Interview Article: An original article based on an in-depth interview of a single subject (can be a Q-and-A or use direct and indirect quotations).

Judging Criteria: Subject's unique significance | Structure of article | Relevance of topics discussed | Clarity of subject's opinions | Writing Style

416 Personality Article: An original biographical account, either historical or contemporary.

Judging Criteria: Content/human interest | Timeliness | Credibility | Writing style | Originality of treatment

417 Poetry: A single original poem.

Judging Criteria: Idea | Rhythm/metre | Language use | Perceptiveness | Tone and theme

418 Reporting: Any news story originating with the publication.

Judging Criteria: Fairness | Thoroughness | Timeliness | Significance | Quality of writing

419 Standing Column: A regular column under a recurring head by one or more authors. (Submit columns from two consecutive issues.)

Judging Criteria: Writing style | Well-expressed opinions | Idea (timeliness, appeal) | Effective development of idea | Consistent quality

420 Student Writer of the Year: An original article by an undergrad student writer and published in an EPA member publication. (Entered by publication.)

Judging Criteria: Idea (timeliness, appeal) | Effective development of idea | Writing style | Use of imagery/emotion | Originality of treatment


Design & Photography

501 Cartoon: A single original cartoon (or panel, or cartoon in comic book format) not illustrating an article.

Judging Criteria: Originality | Draftsmanship | Design | Concept | Impact

502 Original Art – Digital/Mixed Media: Original illustration based on or incorporating photographic elements. May include special use of type.

Judging Criteria: Composition | Technique | Appropriateness to context | Clarity of communication | Impact for reader

503 Original Art – Traditional: Original non-photographic illustration. (May be a cartoon illustrating an article. May include use of type.)

Judging Criteria: Composition | Technique | Appropriateness to context | Clarity of communication | Impact for reader

504 Single Photo – Candid: Original photo of subject acting naturally or spontaneously in uncontrolled lighting and conditions.

Judging Criteria: Impact | Composition | Creativity | Technique | Appropriateness for context

505 Single Photo – Controlled: Original photo (not stock) of subject posed in situation with controlled lighting and other conditions.

Judging Criteria: Impact | Composition | Creativity | Technique | Appropriateness for context

506 Photo Feature: Text and photography for a single article originating with the publication.

Judging Criteria: Impact | Design/layout | Creativity | Technique | Text-photo coordination

507 Photography Use (2 consecutive issues): The use of photography for the publication as a whole. Submit two consecutive issues by mail. (Restricted to Print members. Requires submission of hard copies by mail.)

Judging Criteria: Overall impact | Overall technical quality | Artistic success of images | Cohesiveness of photos within layout | Fit with publication purpose

508 Table of Contents: Overall concept and design that includes blend of typography, text, photo, and/or illustration.

Judging Criteria: Organization and layout | Creativity and style | Skill of execution | Aesthetic appeal | Typography

509 Typography and Lettering: Use of typography and/or lettering to enhance communication and appearance. Can be a single page, a spread or an entire article.

Judging Criteria: Creativity | Skill and execution | Appropriateness to context | Impact and communicative power | Use of color (including black)

510 Cover: A single cover, which must use the publication name. (Open also to digital members who produce a digital publication with a cover.) (You have the option to mail in submission if physical nature of cover warrants review.)

Judging Criteria: Skill of execution | Creativity | Aesthetic appeal | Typography (including logo) | Communicative power

511 Two-Page Spread Design: Graphic presentation that includes blend of typography, text, photo, and/or illustration.

Judging Criteria: Use of space | Creativity/aesthetic appeal | Use of art and photography | Design and typography | Appropriateness for context

512 Publication Design (2 consecutive issues): The graphic presentation of editorial content of the publication. Submit two consecutive issues by mail. (Restricted to Print members. Requires submission of hard copies by mail.)

Judging Criteria: Graphic vitality | Graphic execution | Continuity and pacing | Distinctiveness | Appropriateness for content

513 Publication Redesign: For significant design change. Submit hard copy of one issue with the new design, plus the corresponding issue from the previous year by mail. (Restricted to Print members. Requires submission of hard copies by mail.)

Judging Criteria: Improved graphic vitality | Improved execution | Improved continuity/pacing | Improved distinctiveness | Improved fit with content


Digital

601 Blog: Single Post: A single blog post. Can be part of an organization's website or other online site. (Restricted to Digital and Associate members.)

Judging Criteria: Idea (timeliness, appeal) | Effective development of idea | Writing style | Use of imagery/emotion | Originality of treatment

602 Blog: Website: A complete blog site authored by one person or a group of individuals. Can be part of an organization's website or other online site. (Restricted to Digital and Associate members.)

Judging Criteria: Idea (timeliness, appeal) | Consistent quality | Writing style and voice | Uniqueness of contribution | Aesthetic appeal

603 E-newsletter (2 consecutive issues): A digital newsletter informing people united by interest in a subject or organization. (Restricted to Digital members.)

Judging Criteria: Quality of writing | Originality of treatment | Effective development of idea | Use of imagery (photos, graphics, illustrations) | Aesthetic appeal

604 Website Design: Overall aesthetic appeal and usability of a website. (Restricted to Digital members.)

Judging Criteria: Aesthetic appeal | Use of graphic elements | Organization/navigation | Usability/mobile responsiveness | Page load times


Other

701 Feature Article: The entire multi-page presentation of a single feature article, including editorial content, related sidebars, title, use of imagery, overall design.

Judging Criteria: Organization and design | Writing | Use of imagery (photos, graphics, illustrations) | Thoroughness of coverage | Title

702 Single-Theme Section or Issue: In-depth treatment of a single topic with multiple articles, including editorial content, related sidebars, title, use of imagery, overall design. This can be a multi-page section within an issue or the entire issue. (Print entries are recommended, but not required, to be submitted by mail.)

Judging Criteria: Organization and layout | Writing | Use of imagery (photos, graphics, illustrations) | Thoroughness of coverage | Title

703 Titles: Enter three feature story titles that powerfully draw readers into each story. Submit entire layout for each article.

Judging Criteria: Creativity | Relevance to the story | Audience appeal | Typography & Design

704 Cause of the Year Article — Biblical Literacy: Any original article with a central theme of Biblical literacy.

Judging Criteria: Effectiveness of presentation | Quality/thoroughness of research | Use of imagery/emotion | Relevancy to audience | Writing style

705 Cause of the Year Illustration/Photo — Biblical Literacy: Any original illustrative artwork or photo accompanying a story on the central theme of Biblical literacy.

Judging Criteria: Composition | Technique | Appropriateness to context | Clarity of communication | Impact for reader