Kevin Shanley’s “30 marketing ideas in 30 minutes”

Kevin Shanley kicked off EPA’s new webinar series Oct. 1 with “30 marketing ideas in 30 minutes,” and his presentation is now available through the EPA website. In this rapid-fire presentation, Kevin gave attendees a better understanding of how to retain and acquire new readers through direct mail, email, the web, and social networking. Shanley, a magazine marketing expert with over 30 […]

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Ask the Director: Need a morning treat

“Ask Doug” is an advice column written by EPA Executive Director Doug Trouten, based on questions he encounters during the course of his duties.

Dear Doug:

I need to bake a treat for my morning staff meeting. Any ideas?

–Hungry

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Ask the Director: Should I build an iPad app?

“Ask Doug” is an advice column written by EPA Executive Diretor Doug Trouten, using questions he encounters during the course of his duties.

Dear Doug:

I’m wondering if I should jump on the bandwagon and pay somebody big bucks to write an iPad app for my publication. What do you think?

–Apple Envy

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Ask the Director: Free help wanted ads

 “Ask Doug” is an advice column by EPA Executive Director Doug Trouten, based on questions he encounters during the course of his duties.

Dear Doug:

I am thinking of writing to area businesses offering free help wanted ads in my newspaper. I would send another letter to every church in our area announcing our new jobs section.

I would hope the following would happen: people finding employment, heightened awareness/interest in the paper resulting in increasing circulation and locations, the paper filling an important role in the community, as well as opportunities for new display advertising.

I have been thinking of putting this online, where it would be much easier for us, but we thought if we did it in print, it would result in a boost.

Your thoughts?

Altruist

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Ask the Director: Free publicity

“Ask Doug” is an advice column by EPA Executive Director Doug Trouten, based on questions he encounters during the course of his duties.

Dear Doug:

It seems like I am getting more and more requests for free stuff. In the last few days, I had requests to do a story from a casket builder, new coffee shop, a chiropractor and so on. I asked each a few questions to determine if there was any type of story there- there was not so I politely turned them down and suggested they buy an ad. None have.
 
I have no problem with doing something that would be of interest to the readership. I need to develop a written policy – any suggestions?

Panhandled

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Tips for Changing your Publication’s Name

Shakespeare promises us that “A rose by any other name would smell as sweet.” But how about a publication? Handle a name change incorrectly and  you risk losing readers and identity. Here’s what one publisher has learned about publication name changes through personal experience. We have had multiple experiences with changing the name of a […]

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Seven Sure-fire Job Interview Questions

You have a prospective employee who looks good on paper, so you’ve scheduled an interview to see if they’re the person you’ve been looking for. What should you ask them? The folks at CareerHQ.org suggest using these open-ended questions to fill in the blanks and find out if your good candidate would be a good employee. […]

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Guidelines for Editor/Writer Relationships

One of the most important factors in the success of a publication is the editor/writer relationship. It is especially important within EPA, as we have committed to advancing the work and witness of Jesus Christ and the church. As a service to the membership, EPA has developed the following guidelines for editor/writer relationships. General guidelines […]

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Temporary Employees — Permanent Problems

Every now and then you need to hire a temp. Keep those temporary workers from turning into long-term problems by following these simple steps. by Mike Mansel Hiring a “Temp?” Every now and then a special project requires the help of temporary workers. It could be office reorganization, indexing, or some other project that sends […]

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