Magazine Titles, Advertising Grow

Launches of new magazines grew by 23.8 percent in 2011, according to a report from Mediafinder.com, a magazine database. Launches grew from 193 in 2010 to 239 in 2011. Meanwhile, the number of magazine closures dropped by 13.6 percent, from 176 in 2010 to 152 in 2011.

The largest percentage gain came in food-related titles (25 new titles), followed by regional magazines (20 new titles). The regional magazine category also saw the largest number of closures (21) and the bridal title category was second in closures (19 titles closed).

The business-to-business publishing sector saw 62 new titles launched in 2011, up from 34 in 2010.

Advertising in magazines is also growing, according to the Publishers Information Bureau. During the first nine months of 2011, total magazine rate-card-reported print advertising revenue grew 2.1 percent over the same period in 2010, even while ad pages dropped 1.1 percent.