Stamp of Creativity

The next time you press that postage stamp onto an envelope, you may be looking at creative work designed or directed by long-time EPA member Greg Breeding, co-founder  and creative director for Journey Group. Breeding has done work for the U.S. Postal Service for more than a decade, and he has been one of their four art directors for the past five years.

Art directors are responsible for the design of all U.S. postage stamps, which are assigned to them based on submissions from the general public. The USPS issues more than twenty new designs every year.

“Once assigned, I work with researchers and my fellow art directors to determine the best visual direction,” said Breeding. “Very often I also commission artwork, which means I have the opportunity to work with the very best illustrators in the country.”

Breeding, who frequently offers workshops on creative design at EPA conventions, said that like most creative projects, they work together developing sketches and explorations and present them to the Postal Service and other stakeholders until they receive final approval.

“Seeing these designs come to life is a wonderful experience, and when I receive mail at home with one of my stamps, well, it’s just incredible,” said Breeding.

Breeding’s first stamp as art director for the USPS was the 2012 issuance, The War of 1812: USS Constitution. To date, more than 40 of his stamp designs have been issued to the public.

Journey Group, based in Charlottesville, Va., is a full-service creative firm devoted to telling brand stories across multiple media platforms with design vision and journalistic curiosity. Their clients include World Vision, Evangelical Free Church of America, University of Virginia, ABWE, and The Salvation Army. Editorial director Diane McDougall is a past president of EPA.

Postage stamps with Breeding’s designs include Johnny Cash, Edith Piaf and Miles Davis, Jimi Hendrix, Henry David Thoreau, Rudolph the Red-Nosed Reindeer, Vintage Circus Posters, Batman, War of 1812, Farmers Markets, Harry Potter, and Wonder Woman.

Posted Dec. 4, 2017