Facebook | Great Sales Tool but Terrible at Sales

A lot of people want to use Facebook to generate sales, donations, and new business.  While Facebook can work marvelously to accomplish these objectives, it is rarely a direct transaction.  In order to leverage the promotional power of Facebook, you need to adapt your promotion and probably your sales process. Why are They There? People […]

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Should you be on Pinterest?

Publications have rushed to embrace social media, and it’s become commonplace for a periodical’s website to include invitations to “Follow us on Twitter” and to “Like us on Facebook.” You’ll see these icons on the EPA website, along with one for joining the EPA group on LinkedIn, a social media platform which tends to be […]

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